Don’t forget working with bloggers, okay?
The important relationship between journalists and public relations practitioners is undeniable. Whilst the full spectrum of reputation management services span beyond newspaper print, many heads of...
View ArticleListen to PR Week, Reputation Institute and Lansons discuss corporate...
Under the spotlight of the media, some of the world’s biggest companies have faced prominent reputation damage over the last couple of years. From an undercover Guardian investigation into Sports...
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Book review of Rich Leigh’s Myths of PR
Meaning of true ‘thought leadership’ has been lost by the media industry due to oversharing. News is being created out of news, opinions of developments are rife and so zealous to render the mere idea...
View ArticleThe day you stop learning in PR, is the day you should stop practicing
Learning is for life, if you’re not learning at least one new thing each day then it’s time for a change. Part of this means having the confidence to throw yourself into situations, occasionally opting...
View ArticleCreativity vs. Compliance: 5 tips for managing healthcare PR
PRCA Health’s event on ‘Creativity vs. Compliance: Striking the balance on social media in healthcare’ earlier this week provided a glimpse into how The King’s Fund and Hill+Knowlton Strategies manage...
View Article2017: The year of opportunity
The PRCA’s ‘2017: the year of…’ event provided a moment to reflect on the current and upcoming opportunities and challenges facing the PR industry. If we want to become better communicators then it’s...
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8 insights into young people’s attitudes towards banking
Disruption defines technology’s role in challenging traditional business models by creating a ‘sharing economy’ or innovating to replace archaic products or services. It’s about iPhone VS. Blackberry,...
View ArticleHow to write a social media compliance procedure
Whilst the best known digital campaigns tend to be consumer focused, regulated industries are the heartbeat behind the UK economy. The services sector in the UK accounts for 80% of GDP and financial...
View ArticleLondon needs these entry-level digital roles
There are currently 40,000 technology businesses employing almost 200,000 people in London, which is 3.5% of the capital’s workforce. To drive digital innovation and futureproof the workforce of...
View Article53% of Wikipedia articles don’t “provide encyclopaedic coverage”
Despite the English Wikipedia having 29 million registered users, only 119,453 have been active within the last 30 days, and it’s just 24% of this group that make over 5 edits each month. This is...
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LinkedIn rolls out new features for business pages
LinkedIn has begun rolling out its new website design for business pages, three months after the initial announcement. The face-lift is intended to lure people into spending more time on the social...
View ArticleMy three words for 2017
At the start of each year I share my three words, a way to guide my choices for the year ahead. It also summarises expectations of where I feel like I need to continue learning to develop personally...
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Top 10 Instagram photos of 2016
Before I moved from my last PR agency in 2015, a specialist recruitment consultant in the digital industry advised I go beyond strategy and implementation, and create. Not one to turn down a challenge,...
View ArticleBlogging is part of who I am
Blogging is more than just a side project. It has become part of who I am. The pages of this blog act as a diary documenting a student life, entry-level PR experience, and now as a senior practitioner....
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Only 36% of PR practitioners admit digital efforts are “very effective”
New research shows that the Public Relations (PR) industry still seems to be struggling to remain relevant in an online world. One of the headline stats reveals that only 36% of PR practitioners admit...
View Article2016: The year social media hit maturity
What better way to close off the year than with another Lansons newsletter? Predictions are for weather presenters, so I’ve instead written about a topic that has been weighing on my mind – the year...
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Experiencing augmented reality with Microsoft HoloLens
It was only when I had taken the Microsoft HoloLens off that I had appreciated what I had witnessed. For a few moments the digital displays on my Apple Watch, iPhone, Windows PC, even games consoles...
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Keep up with 350+ news sources without breaking a sweat
‘Don’t you ever worry that you’ll run out of things to say?’ was a bemused line delivered by a University friend back in 2008. Today it’s amusing; a Public Relations person running out of things to...
View ArticleWhy doesn’t anyone want to buy Twitter?
This article first appeared in the Lansons Autumn Newsletter, which reflects on the world of business since the UK referendum result. Read the entire newsletter here. Twitter’s mission is ‘To give...
View ArticleBrightonSEO: 46 billion reasons why public relations needs search
To have BrightonSEO happen twice a year feels like a guilty treat. For a flagship digital event covering niche topics with practical advice, the amount of preparation must be astronomical. The...
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