53% of Wikipedia articles don’t “provide encyclopaedic coverage”
Despite the English Wikipedia having 29 million registered users, only 119,453 have been active within the last 30 days, and it’s just 24% of this group that make over 5 edits each month. This is...
View ArticleLondon needs these entry-level digital roles
There are currently 40,000 technology businesses employing almost 200,000 people in London, which is 3.5% of the capital’s workforce. To drive digital innovation and futureproof the workforce of...
View ArticleHow to write a social media compliance procedure
Whilst the best known digital campaigns tend to be consumer focused, regulated industries are the heartbeat behind the UK economy. The services sector in the UK accounts for 80% of GDP and financial...
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8 insights into young people’s attitudes towards banking
Disruption defines technology’s role in challenging traditional business models by creating a ‘sharing economy’ or innovating to replace archaic products or services. It’s about iPhone VS. Blackberry,...
View Article2017: The year of opportunity
The PRCA’s ‘2017: the year of…’ event provided a moment to reflect on the current and upcoming opportunities and challenges facing the PR industry. If we want to become better communicators then it’s...
View ArticleCreativity vs. Compliance: 5 tips for managing healthcare PR
PRCA Health’s event on ‘Creativity vs. Compliance: Striking the balance on social media in healthcare’ earlier this week provided a glimpse into how The King’s Fund and Hill+Knowlton Strategies manage...
View ArticleThe day you stop learning in PR, is the day you should stop practicing
Learning is for life, if you’re not learning at least one new thing each day then it’s time for a change. Part of this means having the confidence to throw yourself into situations, occasionally opting...
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Book review of Rich Leigh’s Myths of PR
Meaning of true ‘thought leadership’ has been lost by the media industry due to oversharing. News is being created out of news, opinions of developments are rife and so zealous to render the mere idea...
View ArticleListen to PR Week, Reputation Institute and Lansons discuss corporate...
Under the spotlight of the media, some of the world’s biggest companies have faced prominent reputation damage over the last couple of years. From an undercover Guardian investigation into Sports...
View ArticleDon’t forget working with bloggers, okay?
The important relationship between journalists and public relations practitioners is undeniable. Whilst the full spectrum of reputation management services span beyond newspaper print, many heads of...
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