Britain’s best PR student bloggers 2016 #bestPRblogs
It’s been a student blogging competition like none other! 43 students from 14 universities have together created 174 posts dripping with PR-goodness in a competition to win the title of Britain’s best...
View ArticleCity AM turns commercial news model upside down
Was there ever a divide between editorial and commercial content? That’s the thought that came into my head as I read earlier this week that City AM is “turning the commercial model [of news] upside...
View ArticleMy Summer reading list
It’s been over a month since I published a blog post… how did that happen? Well, the disappointing UK referendum result has unfortunately been a big factor, leaving work slightly busier than usual. In...
View ArticleManaging Reputations in Regulated Industries
If you work in a regulated industry such as pharmaceuticals, financial services or energy, then you will know how internal teams and agencies have a requirement to ensure compliant communications. I...
View ArticleHow can companies manage their reputations online? [EVENT]
How can regulated companies use social media for business results? How can you convince C-Suite that managing and measuring reputation should be a priority? How can data be used to better manage online...
View ArticleFacebook’s stand against ad blocking
Facebook really doesn’t want you to block ads. Who can blame them? Generally social media sites are struggling to monetise the huge amounts of web traffic visiting; if a significant proportion of...
View Article#FuturePRoof: A guide for managers of agencies and communications teams
The challenge of the public relations industry is to remain accessible to future generations whilst striving towards professionalism. It’s this drive for constant improvement and reinvention that has...
View ArticleBrightonSEO: 46 billion reasons why public relations needs search
To have BrightonSEO happen twice a year feels like a guilty treat. For a flagship digital event covering niche topics with practical advice, the amount of preparation must be astronomical. The...
View ArticleWhy doesn’t anyone want to buy Twitter?
This article first appeared in the Lansons Autumn Newsletter, which reflects on the world of business since the UK referendum result. Read the entire newsletter here. Twitter’s mission is ‘To give...
View ArticleKeep up with 350+ news sources without breaking a sweat
‘Don’t you ever worry that you’ll run out of things to say?’ was a bemused line delivered by a University friend back in 2008. Today it’s amusing; a Public Relations person running out of things to...
View ArticleExperiencing augmented reality with Microsoft HoloLens
It was only when I had taken the Microsoft HoloLens off that I had appreciated what I had witnessed. For a few moments the digital displays on my Apple Watch, iPhone, Windows PC, even games consoles...
View Article2016: The year social media hit maturity
What better way to close off the year than with another Lansons newsletter? Predictions are for weather presenters, so I’ve instead written about a topic that has been weighing on my mind – the year...
View ArticleOnly 36% of PR practitioners admit digital efforts are “very effective”
New research shows that the Public Relations (PR) industry still seems to be struggling to remain relevant in an online world. One of the headline stats reveals that only 36% of PR practitioners admit...
View ArticleBlogging is part of who I am
Blogging is more than just a side project. It has become part of who I am. The pages of this blog act as a diary documenting a student life, entry-level PR experience, and now as a senior practitioner....
View ArticleTop 10 Instagram photos of 2016
Before I moved from my last PR agency in 2015, a specialist recruitment consultant in the digital industry advised I go beyond strategy and implementation, and create. Not one to turn down a challenge,...
View ArticleMy three words for 2017
At the start of each year I share my three words, a way to guide my choices for the year ahead. It also summarises expectations of where I feel like I need to continue learning to develop personally...
View ArticleLinkedIn rolls out new features for business pages
LinkedIn has begun rolling out its new website design for business pages, three months after the initial announcement. The face-lift is intended to lure people into spending more time on the social...
View Article53% of Wikipedia articles don’t “provide encyclopaedic coverage”
Despite the English Wikipedia having 29 million registered users, only 119,453 have been active within the last 30 days, and it’s just 24% of this group that make over 5 edits each month. This is...
View ArticleLondon needs these entry-level digital roles
There are currently 40,000 technology businesses employing almost 200,000 people in London, which is 3.5% of the capital’s workforce. To drive digital innovation and futureproof the workforce of...
View ArticleHow to write a social media compliance procedure
Whilst the best known digital campaigns tend to be consumer focused, regulated industries are the heartbeat behind the UK economy. The services sector in the UK accounts for 80% of GDP and financial...
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